One thing I have learned over the years is that there will always be turmoil. Tariffs, taxes, shortages and gluts. Each one creates its own societal biome, ripe for exploitation and almost always short lived.
I have also learned that amongst all the grey noise and hype, there are basic principles that make great business sense.
My favourite is that there will always be waves. Just like the surface of an ocean, the business environment goes up and goes down. If you want to survive the ocean, you need to learn to float above the water. If you want to thrive with your business – economics, climate, gluts and shortages, they all happen – the trick is to learn to float through them.
Another is “that there is never a better time to grow your business than now.” There is profit in complexity and when complexity and confusion join hands, the cooler heads will always prevail and profit from it.
Oil and gas. Man oh man, are we in an outstanding position. Clearly the world’s biggest economies are repositioning. Transportation, manufacturing, agriculture, mining…all these sectors are going to accelerate, and with that acceleration, there will be a need for more energy.
Anyone in the E&P, service, engineering, automation or distribution space should be positioning for growth. Doubling or growing ten times in size is not out of the picture. Of course there will be adjustments. Of course we may have to learn how to stay above the water with a different “swimming stroke.” However, always remember there is profit in complexity and even more when complexity and confusion come together. The payoff will be huge if we work for it!
